Challenge

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Supra was preparing for their token launch during one of the busiest periods of the year. At the same time, they were undergoing a major brand shift, moving away from being perceived as just an oracle project and repositioning themselves as a next-gen Layer-1 blockchain.

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This meant overcoming several hurdles:

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● Differentiating from competing L1s launching at the same time

● Shifting public perception from “oracle” to “full-stack L1”

● Breaking the attention barrier in a saturated market

● Activating credible voices who could reinforce the new narrative

● Keeping their 500,000+ community aligned despite earlier launch delays

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Success depended on one thing:

getting the right people to tell the right story, consistently and loudly.

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IE: getting the best fit, targeted distribution with a narrative that truly resonated.

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Solution: KOL Distribution Built for Repositioning

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We designed a phased KOL/influencer strategy that not only drove reach but deliberately reframed Supra’s identity across the ecosystem.

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Our scope included:

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● curating KOL cohorts across research, media, and retail

● aligning influencers around the new “Layer-1” narrative

● distributing content that highlighted Supra’s vertically integrated stack

● coordinating PR, advisors, and internal teams for message consistency

● structuring narrative waves: research → awareness → retail adoption

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This was a controlled narrative rollout that shifted how the market talked about Supra.

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Key activations included top-tier research KOLs, retail channels, and media partners who shaped the conversation around Supra as an L1, not an oracle project.

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Results

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> 2.2M reach through the influencers

> 50% boost in content performance due to our content creation and distribution

> 3x increase in organic mentions on X

> Supra market cap went from 400M to $8B with extreme positive sentiment at launch, allowing them to raise a war chest to continue building and scaling.

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