Challenge - No Existing Concept

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WeFi was not only launching a product, they were also introducing a concept most users had never heard of.

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As a decentralised onchain neobank (deobank), WeFi faced a unique challenge: there was almost no existing search demand, no reference points, and no established content category to plug into.

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This meant:

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● low organic traffic

● almost no authority compared to traditional fintech competitors

● no clear search funnel to capture non-crypto users

● a brand-new category that Google didn’t understand yet

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To grow, WeFi needed to educate the market, build authority, and create an SEO foundation that could support a long-term acquisition strategy.

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Solution

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Native SEO

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We built the fundamentals of WeFi’s search presence by:

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● creating keyword clusters around relevant fintech, neobank, and remittance terms

● restructuring on-page content for clarity and discoverability

● aligning articles and product pages with search intent

● establishing a clear content funnel for non-crypto users

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This positioned WeFi inside existing search categories while introducing their new one.

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Off-page SEO

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To give the brand credibility and help Google understand its authority, we:

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● secured targeted guest articles on reputable, high-traffic sites

● strengthened WeFi’s backlink profile with quality, not volume

● built domain trust that supported higher rankings and long-term growth

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Together, these efforts brought WeFi into the broader fintech conversation and made the brand discoverable to users who would never find it otherwise.

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Results

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> 5x increase in backlinks

> 91% higher domain authority

> 65.5% increase in monthly traffic